Kroger Precision Marketing (KPM), the retail media business of Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. Digital screens, built into integrated fixtures, will offer brands the opportunity to deliver animated, high-impact content at the point of purchase.
“We see the physical store as one of the most underutilized platforms for brand storytelling,” said Christine Foster, SVP, Kroger Precision Marketing. “This is not about retrofitting TVs to walls. It’s about bringing inspiration into the in-store shopping experience, seamlessly and meaningfully. The result is a deeper level of omni-channel connectivity.”
Combined with Kroger Precision Marketing’s sales measurement, advertisers can now connect media exposure directly to business outcomes.
Kroger Announces In-Store Advertising Solution
