La-Z-Boy has opened a new retail experience store in Chicago’s iconic Lincoln Park neighborhood. The in-store experience highlights La-Z-Boy’s rich heritage as the inventor of the world’s first recliner nearly 100 years ago, while embracing modern lifestyle cues.
Customers can visit a Recliner Runway and interact with iconic La-Z-Boy recliners to learn more about product features or build a customized recliner using a digital touchscreen. Throughout the store, modern lifestyles are embraced with themes like “Urban Modern,” “La-Z-Girl,” and “Gamer.” Every detail reflects the company’s mission to inspire relaxation with each interaction.
Rebecca Reeder, Pres., Retail La-Z-Boy Furniture Galleries, said, “Our Lincoln Park store signals innovation in our retail experience and brand, allowing us to share the transformational power of comfort with a broader audience.”
La-Z-Boy Opens Doors To New Retail Experience In Chicago’s Lincoln Park
