Loblaw is strengthening its strategic partnership with STRATACACHE, (www.strat a cache.com), expanding its in-store digital screen network across Loblaw stores.
The initiative aims to substantially increase the scale of in-store advertising within Loblaw’s retail environment, which currently includes 2,000 screens at more than 700 locations. By integrating advanced digital signage technology, both companies are set to elevate shopper engagement and provide more dynamic advertising opportunities for brands.
Lauren Steinberg, EVP & Chief Digital Officer at Loblaw, said, “By engaging consumers at the point of purchase, these newly placed screens will enhance the shopping experience and complement our existing in-store audio and promotional display offerings.”
Chris Riegel, CEO, STRATACACHE, said, “Together, we’re building one of North America’s largest in-store digital screen networks to deliver a premium experience for brands and shoppers.”
Loblaw Expands In-Store Digital Screen Network
