Looma, (www.theloom aproject.com), a leading in-store retail media platform, recently deployed across the wine and spirits departments of nearly 600 Kroger stores nationwide. Its network of in-store video screens helps retailers modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. The content that airs on Looma’s network is produced or edited by a global network of independent filmmakers, editors, and creators who specialize in point-of-decision content.
Since 2023 Looma has expanded from 800 screens to more than 7,000, across 1,100 retail locations. The unique platform reaches 27 million shoppers a month across leading retailers such as Kroger, BJ’s Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks. Looma’s expansion within Kroger follows a successful multi-year pilot across 50 stores, during which the platform grew category sales, improved end cap execution, and achieved a 98% customer satisfaction rating.
Looma In-Store Retail Media Platform Launches At Kroger
