Mattel has appointed Natalia Premovic as Chief Consumer Products and Experiences Officer. Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel.
Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally.
She helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.