Media Capabilities By Expanding To Digital Out-Of-Home

Neptune Retail Solutions, (www.neptuneretailsolutions.com), is growing its work in the retail sector with Digital Out-Of-Home media.
As a first-of-its-kind program, Neptune enables advertisers to search for and seamlessly distribute Digital Out-Of-Home advertising on screens within 500 feet of retail stores and coordinate that messaging with in-store media campaigns. This innovative capability is powered by Neptune’s proprietary Polaris Advertising Platform.
This new level of coordination between In-Store and Digital Out-Of-Home advertising will enhance the cohesiveness of advertising campaigns, driving stronger returns and a better customer experience. Neptune is launching this program across the Kroger Co. Family of Stores.
“By enhancing Neptune’s long-standing In-Store media to include reaching consumers out of store, we’ve created an experience that unifies the shopper’s journey outside the store directly to the shelf to drive conversion results for brands,” said Bill Redmond, CEO of Neptune.