Anheuser-Busch’s latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. A refreshing alcohol-free brew with just 39 calories and a citrus twist made with real lime, Michelob ULTRA Zero Lime is perfect for consumers seeking lighter choices.
This new innovation comes on the heels of a record-setting year for the Michelob ULTRA brand family. In 2025, Michelob ULTRA became America’s #1 top-selling and fastest-growing beer and
Michelob ULTRA Zero was the #1 innovation across the total beer industry, gaining more than 13.5% share of the non-alcohol beer segment.
Kyle Norrington, Chief Commercial Officer, Anheuser-Busch, said, “Our focus is always on our consumers and ensuring that we continue to innovate to meet their needs, and that includes brewing three of the fastest-growing non-alcohol
beer brands in the industry.”
Michelob ULTRA Zero Lime Introduced
