For 100 years, Modelo has been more than a beer, it’s been part of the fabric of Hispanic culture. Now, in recognition of its centennial anniversary, Modelo is launching “Thank You for 100 Years of Modelo,” a nationwide campaign that honors the Hispanic community whose support, inspiration and cultural influence have built its legacy.
“As Modelo celebrates its centennial, we’re profoundly grateful to the millions of people who have made our journey possible,” said Logan Jensen, V.P., Brand Marketing, Modelo. “This milestone isn’t just about our brewing legacy, it’s a tribute to every person who has shared a Modelo in moments of celebration, perseverance, and connection. The Modelo story belongs to our fans, and we thank them for making our first century extraordinary.”
Modelo Celebrates 100 Years By Thanking Those Who Helped Build the Brand Legacy
