New Balance recently opened its HQ Flagship experience. The ambition was to create the epitome for craftsmanship and quality while personifying a brand that represents the intersection of sport and culture. This is how it believes a boutique athletic brand physically manifests itself through a pinnacle consumer experience.
New Balance is doubling down on building, remodeling and renovating its physical retail fleet of thousands of doors across the globe. New Balance believes in prioritizing experience and brand positioning and sales will follow – this is what a true omni experience is all about.
New Balance Opens New Flagship Experience
