What’s Happening in Promotion & Marketing
Target has appointed Adrienne Costanzo Executive Vice President & Chief Stores Officer. Costanzo was previously Sr. V.P., Store Operations. In her new position, Costanzo will lead more than 350,000 store team members and oversee the operations of the company’s nearly 2,000 locations across the U.S. Costanzo has more than 20 years of experience leading teams […]
Starbucks has appointed Mike Grams as Exec. V.P., Chief Stores Officer. Grams joins Starbucks after 30 years at Taco Bell, where he last served as President and Chief Operating Officer. Meredith Sandland has been named Exec. V.P., Chief Store Development Officer. Sandland previously served as CEO of Empower Delivery, a software company that works to […]
Jason Buechel will take on an expanded responsibility leading Amazon Worldwide Grocery Stores, while maintaining his current role as CEO of Whole Foods Market, according to an announcement by Worldwide Amazon Stores CEO Doug Herrington. Prior to his role as CEO, Buechel served as COO, providing operational leadership over all WFM physical stores.
Genesis Motor America has named veteran marketing executive Amy Marentic as Chief Marketing Officer. In this position, Marentic will oversee all Genesis marketing strategy and activities across the U.S, driving brand awareness while contributing to increased sales and market share expansion.
The Hershey Co. has appointed Stacy Taffet as its Chief Growth Officer, responsible for driving transformative growth strategies across the company’s expanding snacks portfolio. Taffet most recently was Senior Vice President of Beverage Portfolio Strategy and Marketing at PepsiCo.
The Wendy’s Co. has promoted Lindsey Lorenz to V.P., Brand Marketing. Lorenz joined Wendy’s10 years ago and has been involved in influential moments like the launch of Wendy’s Biggie™ Bag, the debut of Wendy’s Rewards™ and continued innovation around Wendy’s menu.
Smoothie King has appointed Claudia Schaefer as its new Chief Marketing Officer. Schaefer will oversee all marketing efforts for Smoothie King, where she’ll focus on further defining the brand’s purpose and positioning by leveraging consumer insights to ultimately drive traffic
Mars, Inc., makers of iconic brands including BEN’S ORIGINAL, M&M’S and PEDIGREE, has appointed David Jacobs as V.P., Marketing for Mars Food & Nutrition North America. Jacobs brings extensive marketing experience across multiple consumer brands and companies, including SC Johnson and Unilever. Jacobs will lead strategies to drive growth across the rice and ready meal […]
Denny’s has appointed Meredith Thornton as its Vice President of Brand Strategy and Marketing Communications. With 15 years of experience leading marketing and brand strategy for restaurant brands, Thorton will oversee Denny’s brand positioning, storytelling, and communications across all platforms.
Canada Goose has appointed Judit Bankus as Senior Vice President of Merchandising. Reporting to Carrie Baker, President, Brand & Commercial, Bankus will oversee the development and execution of global merchandising and pricing strategies, guiding the expansion across both existing and emerging product categories. Bankus brings nearly 20 years of experience in international luxury fashion, most […]
Ulta Beauty has appointed Kelly Mahoney, a 10-year Ulta Beauty veteran as Chief Marketing Officer. As CMO, Mahoney will lead Ulta Beauty’s brand marketing strategy, including driving innovation, customer engagement, and growth.
McDonald’s USA has named Alyssa Buetikofer as Sr. V.P., Chief Marketing & Customer Experience Officer. She joined McDonald’s in 2011 and has held roles across three geographies and five departments. Most recently, she served as the Canadian market’s CMO. Guitar Center
The Guitar Center Co. has named Karen Holland to the Company as its new Sr. Director, Visual Merchandising. She brings more than 20 years of experience in visual merchandising and store design, executing brand storytelling and product promotions.
Talking Rain Beverage Co., marketer of Sparkling Ice, has appointed Chelsea Sobran, VP of Convenience Channel. Before joining Talking Rain, Sobran spent ten years at Nestlé Waters North America, before moving on to serve as the sales VP at Keurig Dr Pepper.
Kroger Co. has appointed Mary Ellen Adcock, as Sr. V.P, Chief Merchandising & Operating Officer. Adcock previously served as Kroger’s Sr. V.P, Operations since 2019 where she delivered more than $1 billion in annual operations savings for six consecutive years. Adcock achieved this efficiency goal while also improving the customer and associate experience by developing […]
Coca‑Cola Co. has appointed Paula Costa as President, Emerging Category, where she will oversee the development of the company’s global alcohol ready-to-drink portfolio. Costa joins from Switzerland-based bottler Coca‑Cola HBC, where she has most recently served as Group Director, Premium Spirits. She joined CCH in 2021 from Diageo.
Build-A-Bear Workshop has appointed Kim Utlaut as Sr. V.P. & Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at Coca-Cola Co. In her new role, Utlaut’s responsibilities include leading Build-A-Bear’s brand and communications strategy, and ele122024EC vating the relationship with its diverse consumer base.
Nissan North America announced that Allyson Witherspoon is assuming responsibility as U.S. chief marketing officer for the Nissan brand. Witherspoon also holds the position of Corporate V.P., Global Marketing, Brand & Merchandising, Nissan Motor Co., in Yokohama, Japan. She will retain her global responsibilities in addition to the U.S. role.
Domino’s Pizza has promoted Kate Trumbull to Exec. V.P., Chief Marketing Officer. Trumbull will oversee global marketing reporting to Joe Jordan, Pres., U.S. and Global Services. Additionally, Risa O’Hara and the international marketing team will report to Trumbull as part of an expanded global marketing organization.
Guitar Center has appointed Mike Schultheis as Exec. V.P. & Chief Stores Officer. Schultheis will oversee every facet of Guitar Center retail stores. Most recently, Schultheis was the SVP of U.S. Stores at PetSmart.