What’s Happening in Promotion & Marketing
Welch’s has appointed Andrew Hartshorn as Chief Brand & Innovation Officer. In this newly created role, Hartshorn will lead the company’s combined Brand Development and Product, Pack & Process Innovation teams. Prior to joining Welch’s, he held senior leadership roles at PepsiCo, Danone, and most recently Nature’s Way.
Horizon Family Brands, a portfolio of wellness brands that includes Horizon Organic and Wallaby Organic yogurt, has appointed Andrew Springate as its new Chief Marketing Officer (CMO). Springate will lead marketing, innovation, consumer insights & analytics, and research & development.
Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, has appointed Jennifer Somers as Chief Shops Officer. Somers will lead Dutch Bros’ field organization and shop operations, overseeing brand execution across company-owned and franchise shop locations. Most recently, she served as Chief Operations Officer at CAVA. Prior to CAVA, Somers spent […]
y Kinter, a leading manufacturer and supplier of retail display hardware, merchandising solutions, and niche fasteners, has expanded its Illinois campus with a fourth facility. The additional building, located in Waukegan, brings Kinter’s total footprint to over 400,000 sq. ft.and was secured in response to rapidly increasing customer demand. The new facility will serve as […]
Del Taco, the nation’s second-largest Mexican quick service restaurant, has appointed Noah Chillingworth as CMO. Chillingworth previously served over 15 years as the brand’s V.P., Marketing. He returns to Del Taco following a brief period as CMO for Farmer Boys Restaurants.
Hisense has appointed Sarah Larsen to the newly expanded role of Chief Marketing Officer of Hisense USA, as the company enters the next stage of leadership in premium home entertainment, home appliances and HVAC. Larsen will guide product marketing and retail/trade marketing across all product categories.
Mattel has appointed Natalia Premovic as Chief Consumer Products and Experiences Officer. Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, […]
Sol de Janeiro has appointed Jordan Saxemard as Global Chief Marketing & Digital Officer. Saxemard joins Sol de Janeiro following senior leadership roles across beauty, luxury, and technology. Recently, he served as Pres. for the Americas and EMEA at Dyson, leading marketing transformation and driving the success of the Dyson Airwrap, the #1 hair-styling tool […]
Bazooka Brands has appointed David Dreyer as Chief Marketing Officer. As CMO, Dreyer will oversee all brand marketing, innovation, and e-commerce across Bazooka’s portfolio, including ing Pop, Push Pop, Baby Bottle op, Juicy Drop and Bazooka Bubble Gum. He will focus on infusing the brands with renewed energy and chart an ambitious path forward for […]
Arc’teryx Equipment has appointed Avery Baker as its first Chief Brand Officer. Baker will lead global brand strategy, marketing, communications, and the establishment of an industry-leading consumer experience team. Baker will drive the brand vision of leading the world in snow, trail, and climb products for the mountain athlete everywhere.
Jones Soda Co. has named Eric Schnabel to serve as Chief Marketing Officer. Prior to joining Jones, Schnabel led in-house marketing teams for Kohler Co. Schnabel spent 10 years at Meta where he co-founded The Creative Shop, which pioneered digital marketing across all of the social media giant’s platforms.
P.F. Chang’s, the recognized leader in elevated Pan-Asian inspired dining, has appointed Holly Smith as Chief Marketing Officer. Smith will guide the evolution of P.F. Chang’s brand, driving deeper connections with guests, and inspiring creativity across campaigns.
Walt Disney Co. has created a new enterprise marketing and brand organization designed to align the company’s industry leading marketing teams more closely across its businesses and strengthen how Disney connects with consumers around the world. Asad Ayaz has been named Chief Marketing and Brand Officer and will lead the organization. Ayaz assumes this new […]
Nissan announced that Michael Soutter will assume the role of Sr. V.P., U.S. Marketing &Sales, Nissan and INFINITI. In this role, he will be responsible for all marketing and sales activities for the Nissan brand in the U.S., while also overseeing the INFINITI business in the Americas. In more than a decade with Nissan, Soutter […]
Celsius Holdings has appointed Rishi Daing as Chief Marketing Officer. Daing brings more than two decades of global marketing leadership experience, including senior roles at PepsiCo, Tata Consumer Products, and most recently Mark Anthony Brands, where he spearheaded the launch of Mas+ with Lionel Messi. In conjunction with Daing’s appointment, Celsius Holdings also announced promotions […]
KFC U.S. has named Melissa Cash Chief Marketing Officer. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the CMO position before her promotion in April 2025. In her role as CMO of KFC U.S., Cash will be the driving force for the brand’s modern marketing strategy, leading brand strategy, calendar, […]
In-Store Experience, a leading innovator in retail displays and fixtures, has appointed Michael Mele to the role of Sr V.P., Sales & Marketing. Mele will lead sales and marketing strategy by bringing more than 20 years of experience in sales leadership, program development, and client success. Mele will partner with the Creative and Operations teams […]
Prometheus Retail Solutions, a leading in-store marketing innovator has acquired the value-added packaging and retail display division of PackagingARTS, a trusted design partner for wine & spirits. Bill Miller, Co-Principal, Prometheus Retail Solutions, said, “PackagingARTS’ reputation for elevated point-of-sale materials complements our mission to deliver bold, category-defining retail experiences.”
PetSmart has appointed Jesica Duarte as Exe. V.P. & Chief Commercial Officer. Duarte will oversee merchandising, proprietary brands, merchandise planning, digital, and marketing organizations.
Applebee’s Neighborhood Grill + Bar has appointed Michelle Chin as Chief Marketing Officer where she will lead Applebee’s full marketing strategy, including national advertising, digital and social media, menu innovation, and integrated campaigns. Chin brings more than 20 years of marketing experience for global consumer brands including Starbucks, Godiva, and Unilever.