PINATA, (www.gopinata.com), the leading provider of software solutions for the alcohol industry, has reaffirmed its partnership with Saint Spritz. The brand has used PINATA to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally. Saint Spritz uses PINATA to measure the impact […]
Bota Box has launched Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter […]
Infamous wine brand 19 Crimes features cult-favorite beverage disruptor Liquid Death in a new limited-edition wine titled Severed Red. This unexpected release is set to disrupt the wine world through bold flavor and immersive storytelling. The wine brand, which is known for the 19 Crimes that turned convicts into colonists exiled to Australia, has now […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Dunkin’ is teaming up with Harpoon to introduce the Harpoon Dunkin’ Nitro Brown Sugar Shakin’ Espresso Stout, which combines the flavors fans know and love from Dunkin’ and Harpoon. The 6% ABV stout is made with real Dunkin’ espresso and a swirl of brown sugar sweetness. This is Harpoon’s first ever first-ever fully-nitrogenated standalone packaged […]
Crafted by New Belgium Brewing, Voodoo Ranger, America’s #1 IPA, has introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be the perfect easier-drinking IPA. Layered with bright tropical aromas and bright, juicy flavors, Sweet Ride cruises in at 6.5% ABV, keeping pace with any occasion without compromising on taste. Sweet Ride Juicy IPA […]
Mountain Dew has launched Baja Blast Cabo Citrus as an all year flavor. Baja Blast is one of Dew’s most storied flavors but sustaining growth means continuing to innovate. Cabo Citrus represents that commitment to innovation as a great tasting new flavor delivering a twist on the citrus kick Dew Nation expects. The Mountain Dew […]
Koia, a leader and innovator in clean protein, has announced the debut of Koia Protein Pop, the first clear plant-based protein sodas to hit the U.S. market. Available in four nostalgic flavors—Rocket Freeze, Sour Squeeze, Pink Twist, and Capri Splash—Protein Pop marks the next evolution of Koia’s leadership in better-for-you beverages and the rapidly expanding […]
Roxberry, the better-for-you soda for kids, is expanding nationally, becoming the first-ever kids’ beverage to enter Walmart’s Modern Soda aisle. While Modern Soda has transformed how adults shop for beverages themselves, kids have largely been left out. Roxberry is now available at 2,200 Walmart stores, available in four-packs of 7.5oz cans in three playful fruity […]
VIOOH, (www.viooh.com), the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin’s network spans […]
CGS Immersive, (www.cgsimmersive.com), New York City, has partnered with Calgary Co-op on a new AI-powered charcuterie “sommelier” kiosk, built by CGS Immersive and powered by their life like AI platform, Cicero. The kiosk delivers real-time, personalized recommendations using in-store inventory, helping grocers lift high-margin baskets while ensuring shoppers receive consistent, confident guidance.
Screenverse, (www.screen verse.com) has announced a new partnership with Macerich, one of the nation’s premier media owners, operators, and developers of high-performing retail and mixed-use properties. Through this strategic relationship, Screenverse has been named the exclusive programmatic partner for Macerich’s shopping center network, bringing streamlined access to premium digital inventory across some of the most […]
Protein Milk is now available at Dunkin’, giving guests a simple way to add protein to the drinks they already love. The launch is part of a broader winter menu update that also includes new protein-forward beverages, seasonal sips and bites, and value-driven offerings. Dunkin’ teamed up with global superstar Megan Thee Stallion to bring […]
The Human Bean is powering up 2026 with a trio of drinks designed for how you want to live, whether it’s chasing that post-workout protein hit, needing clean energy to get past the 2pm slump, or just wanting decadence in a cup. Sweet Victory Bright Energy is elevated with Sugar-Free Watermelon and Coconut flavors. Protein […]
Peet’s Coffee’s new winter menu puts protein-powered offerings and crafted flavor at the forefront. The 2026 Winter Menu blends feel-good ingredients with the bold, craft-forward taste Peet’s is known for; led by a new lineup of protein smoothies as part of the return of the Vitality Menu, and a first-ever LTO with Táche Pistachio Milk. […]
GREY GOOSE vodka, the #1 bestselling vodka in the super-premium category, introduces its newest flavored offering, GREY GOOSE Berry Rouge. Marking the brand’s largest flavored vodka release in a decade, GREY GOOSE Berry Rouge expands the GREY GOOSE portfolio with a naturally vibrant, berry-forward expression. GREY GOOSE Berry Rouge is made with high-quality, natural ingredients, […]
Hennessy, the world’s leading cognac, and global icon LeBron James, present the Hennessy V.S.O.P Limited Edition by LeBron James. Crafted to fuel gatherings, conversations, and celebrations, the Hennessy V.S.O.P Limited Edition by LeBron James redefines the modern cognac experience. It invites a new generation of fans to explore the smooth depth of Hennessy V.S.O.P, centered […]
The Glenlivet is reimagining its 12 Year Old single malt with the launch of ‘Beyond Speyside,’ a new series featuring whiskies inspired by destinations from around the world. The inaugural release, The Glenlivet 12 Year Old Jamaica Edition, offers a tropical twist on The Glenlivet’s signature Speyside style through a selective finish in casks that […]
Marvel and the OREO brand have partnered for a first-of-its-kind collaboration, the MARVEL OREO Stuf of Legends Cookies. While there are four collectible special-edition packs, only three are set to hit shelves, as an evil force is determined to derail arrival of the 4th pack. OREO and Marvel fans are being tasked to help protect […]
PuraVida Foods has expanded its line of chefcrafted frozen KidsLife meals, to feature Disney and Pixar characters. The new collection will debut exclusively at Sprouts Farmers Market. The new lineup includes five varieties, three of which are gluten-free: Disney’s Moana Teriyaki Chicken Fried Rice, Disney’s Frozen White Cheddar Mac, Disney’s Lilo & Stitch Baja Bowl […]