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Created with gamers for gamers, the new Coca-Cola Ultimate Zero Sugar was crafted in collaboration with League of Legends developer Riot Games. Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a […]
Skippy peanut butter varieties are now certified vegan by the Vegan Awareness Foundation. The brand’s portfolio of vegan-certified products includes both creamy and Super Chunk peanut butter in regular and natural varieties, as well as squeeze packs and no-sugar-added peanut butter spreads. “We’re proud to be the only vegan-certified peanut butter that’s as delicious and […]
Lemon Perfect, the fastest-growing brand in the enhanced water category, announced that it is certified Plastic Neutral in partnership with rePurpose Global, the world’s leading plastic action platform. This collaboration will fund the recovery of nature- and ocean-bound plastic waste while contributing to systemic change through the financing of infrastructure and plastic waste supply chain […]
GoodPop and 4ocean announce that GoodPop will join the clean ocean movement, making history as the first food brand to receive its Plastic Neutral Product Certification. The two-year agreement with the frozen treat maker and the country’s premier ocean clean up company will offset more than half a million pounds of plastic from packaging and […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]
WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
In-Store Experience has introduced FlexCrate™, an innovative and sustainable a-la-carte merchandising system. Crates are built to fit all types of products and are made from 50% reclaimed material and are reusable and recyclable. The display ships flat, assembles quickly and securely, and most of all reduces freight cost, warehousing cost, and carbon footprint by up […]
Midway Displays has introduced two new categories of Grid Hooks. The New Heavy-duty Metal Grid Hooks with Quick-connect Plastic Brackets (Pat.Pend.) securely snap into place on 1-inch wire grids and Midway’s Universal Hook Bars. Use these brackets exclusively with their J-Hooks and Flip Scanner Grid Hooks. Display heavy pegged merchandise on these lightweight yet sturdy […]
Siffron has introduced The Bevvy-Rail™ 2-Liter Bottle Merchandising System, which provides a simple, gravity-feed way to organize product, restock, and improve product presentation and accessibility. The Bevvy-Rail installs into standard retail gondolas. Each bottle hangs from the unique, U-Turn frame that keeps each bottle in its place and faced to the front of the display. […]
Imagine has launched SturdyStand™, its proprietary and patent-pending heavy-duty floor stand. SturdyStand is completely customizable and can be configured to a variety of sizes and with any number of shelves. The inside shell can be reused with replaceable sleeves, headers, footers, and wings to switch out creative, while also tapping into variable data printing to […]
Lighting For Impact produces security lighting for locked display cases. According to the National Retail Federation’s 2022 National Retail Security Survey, retailers reported an average 26.5% increase in organized retail crime (ORC). This reality is causing retailers to rely more on security display cases for high-theft assortments. These displays, however, are often dark and uninviting […]
Coca-Cola has announced that by 2030, 25% of its global product volume will be served to consumers in reusable packaging. Reusable packaging options include returnable bottles and refillable cups for fountain dispensers. The company is accelerating its test-learn-scale approach with several reusable packaging pilots in North America, including a new partnership with r.Cup – which […]
Lowe’s and Petco have expanded their pilot program that brings trusted products and services, for both home and pets, into a one-stop shop, growing from 15 Lowe’s stores to 300 locations. Focusing on rural communities across the country, this expansion offers a new convenience to shoppers, providing access to pet supplies and veterinary care along […]
Petco Health and Wellness Company has unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in New York City. Petco’s new two-story, 25,000 sq. ft. flagship pet care center combines the best of Petco’s physical and digital offerings, including a stylish grooming salon, full-service veterinary hospital, JustFoodForDogs kitchen, and […]
ZOA is looking to build on its success in the energy-drink field with a new marketing platform called “Fuel Something Bigger” that highlights everyday people. This summer’s program included new creative that aired across major streaming and digital channels, updated retail tools, sampling events and a bus tour. The platform, says Matt Stallman, Sr. Portfolio […]
HERE Studio has expanded VINA’s reach through a national rollout with Sprouts Farmers Markets. This launch includes two new exclusive flavors: Dr. Spice, a playful take on spiced cola and Peach Pop, a fruity but refreshing spin on soda featuring the popular summer stone fruit. Both new flavors are part of a new caffeinated collection, […]
Kroger Health, the healthcare division of Kroger Co., has launched its revamped Kroger Health Savings Club (KHSC), a membership program developed with the goal of providing members and their families with savings on commonly prescribed medications. The savings program aims to make medications more affordable and accessible for members and their families. The KHSC membership […]
To deliver a better shopping experience, Amazon Fresh has brought an expanded selection, low prices on even more grocery items, and greater convenience with updated checkout options to its stores in Schaumburg and Oak Lawn, IL. These redesigned Amazon Fresh stores feature an expanded selection, with more than 1,500 new national and private label products. […]
H-E-B plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside the Houston area. V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the most relevant high-quality, fresh products H-E-B is […]
Ocean Spray has formed a partnership with Hershey Co., for a line of sweet treats made from real fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new collaboration allows for unexpected flavor pairings offered in multi-serve resealable 5oz and 8oz pouches for snacking […]