Archive by category HBA Merchandising

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WaterPik introduced its new Ultra and Nano water flossers at Costco. The objective of the display was threefold in that it had to enhance the WaterPik brand image, drive sales by showcasing the value of the set and provide education on product efficacy to deliver a cleaner mouth and teeth. To convey the appearance of […]

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Accenta Display offers the Supreme exhibit system, which is the ultimate portable exhibit display system. It has a custom-look, is lightweight and portable and has a unique magnetic system which allows you to position graphics to create a seamless look. Because it is modular, you can reconfigure it to create endless variations and sizes depending […]

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NYX Bergerie Display

NYX Bergerie Display

NYX Bergerie is using this display to highlight a multitude of NYX products. The cascading design provides easy access to all products and was value engineered to optimize product visibility, SKU capacity and display construction. The display has LED panels along shelf edges and backlit silkscreened logos behind acrylic, and is constructed out of metal […]

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Air Wick Life Scents Fragrance Compacts Display

Air Wick Life Scents Fragrance Compacts Display

The objective was to create an in-store “comparative fragrance experience” to launch the new Air Wick Life Scents home fragrance line at multiple retail channels. A semi-permanent creative solution was needed to invite new and existing users of home fragrance products to experience Life Scents before purchasing. “Scent bead” technology was implemented to deliver intense […]

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Nivea In-Shower Lotion Displays

Nivea In-Shower Lotion Displays

Beiersdorf was looking to create awareness of, and excitement around, the launch of its new product line, Nivea In-Shower lotion. This family of displays incorporates product usage education. By developing a family of unique displays, including an end cap, floor stand, stand-alone power wing, and several PDQs, the displays were able to be placed in […]

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Wal-Mart Battery Display

Wal-Mart Battery Display

The objective was to create an automotive battery display that could accommodate approximately 3,000 lbs. for 6-8 weeks, be 100% recyclable and shoppable from more than one side. Careful engineering and testing resulted in a display constructed recyclable corrugate products. 2,500 stores received this display, there were no complaints/failures and batteries were sold out within […]

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Venus Swirl Video Blade

Venus Swirl Video Blade

This Gillette Venus Swirl video display demonstrates how the Venus Swirl’s unique FLEXIBALL™ design enables it to capture what other razors miss. The compact video unit engages shoppers at the shelf level. This display was created for Gillette and promotion agency, Promotion Execution Partners, by Westrock Merchandising Displays, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; […]

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JC Penney Nail Polish Bar

JC Penney Nail Polish Bar

JC Penney required a clean, simple permanent structure to display, in a unique fashion, multiple nail polish brands and colors. A cabinet unit was designed to house trays for the bottles as well as plenty of additional storage space for product. A patented ACCUtips™ nail tip swatch system with polish name labels and real paint […]

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CVS/pharmacy MakeUp Academy (MUA) End Cap

CVS/pharmacy MakeUp Academy (MUA) End Cap

This display communicates the sophisticated MUA brand imagery needed to compete with premium national brands. The dramatic fixture creates impact in the CVS beauty quadrant while maintaining the refined aesthetics of MUA. The black background creates a bold landscape and showcases product with black-and-white highlights. Cubbies have an upscale, quality appearance with a clear front […]

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