Nordstrom Introduces New Balance @ The Corner

Nordstrom has launched New Balance @ The Corner, a limited-time pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.
“We’re excited to connect our customers to the rich heritage of New Balance, while showcasing the vibrant culture of New York City through New Balance @ The Corner NYC,” said Olivia Kim, SVP of Creative at Nordstrom.
The Corner pop-up will feature monthly product drops across shoes, apparel and accessories for women, men and kids. Customers will also have access to limited edition collaborations and customization opportunities available only at Nordstrom NYC.
Tracy Knauer, V.P., North America Marketing and DTC at New Balance said, “The Corner will allow us to connect to our consumer authentically, bringing to life our unwavering commitment to quality and craft.”