Oban, one of Scotland’s oldest and most beloved distilleries, has introduced “Being This Likeable Isn’t Easy,” a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable.
With over two centuries of tradition and just seven pairs of hands behind every drop, Oban is launching this campaign to pull back the curtain in a reveal of what it truly takes to create a whiskey that resonates with so many. The Being This Likeable Isn’t Easy campaign was developed in partnership with Uncommon Creative Studio.
“Oban has long been a whiskey that’s easy to enjoy, but making something this welcoming takes serious craft,” said Jesse Damashek, Sr. V.P. of Whiskey at Diageo. “We take our easy appeal very seriously and know that it’s due to the craft we’ve prioritized for over two centuries, rooted in the passion and community of the town we call home.”
Oban Launches ‘Being This Likeable Isn’t Easy’ Campaignbeen
