The Pepsi Challenge returns in 2026 with more nationwide stops – giving fans more chances to choose Pepsi Zero Sugar as the best-tasting zero-sugar cola. Building on last year’s success, Pepsi will expand The Pepsi Challenge in 2026 with additional tour stops, more opportunities for consumers to taste for themselves, and new flavor expe riences. Pepsi Wild Cherry Zero Sugar will join select stops, inviting fans to compare it directly with Coke Cherry Zero Sugar.
“At Pepsi, we’re always up for a challenge because we’re confident in how great our cola tastes, and, if this year’s Pepsi Challenge tour is any indication, America agrees,” said Gustavo Reyna, V.P., Marketing, Pepsi.
Pepsi Expands Its Iconic Pepsi Challenge
