PepsiCo Launches Worldwide Partnership With Formula 1

PepsiCo has launched a worldwide partnership with Formula 1, as part of a multi-year commitment. This partnership unites the world’s fastest growing sport with three of PepsiCo’s powerhouse brands: Sting Energy, Gatorade, and Doritos.
Each brand will be brought to life with the partnership as the deal connects the high-energy excitement of Formula 1 with PepsiCo’s passion for creating unforgettable fan experiences.
As an Official Partner of Formula 1, PepsiCo has secured comprehensive rights, including: TV-visible trackside advertising; Fan Zone activation opportunities at 21 races; tickets and hospitality experiences; exclusive marketing rights for featured brands; and exclusive track pouring and product supply rights, across global race venues. As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy.
PepsiCo will also create experiences beyond just the race venues through on-pack promotions, digital experiences, and unique content. This partnership includes opportunities, such as immersive brand experiences in Formula 1 Fan Zones, and rights for limited edition, co-branded products.