Peroni, the No. 1 Italian beer brand, is making Olympic blue-ribbon moments attainable for winter sports fans in the U.S. with its new campaign “Here For The Nastro Azzurro.”
Peroni’s “Here For The Nastro Azzurro” campaign, will roll out across streaming, broadcast, print, and retail touchpoints throughout the winter Olympics season.
In addition to the new campaign, Peroni is once again teaming up with Italian-American chef, author and TV personality, Giada De Laurentiis, to help Peroni drinkers celebrate winter sports this season. The brand is teaming up with Giada to release limited edition gold bottles featuring a real blue ribbon around the neck, a 5K solid gold cap, and Peroni’s sleek bottle design engraved into the surface. All Peroni fans need to do is visit Peroni USA.com/NastroAzzurro for a chance to win or purchase the limited-time bottle.
“This campaign celebrates the joy in everyday moments, bringing people together over something real, beautifully crafted, and with unmistakable Italian style,” said CMO Sofia Colucci.
Peroni Launches ‘Here for the Nastro Azzurro’ Campaign
