Since opening the doors to its Meatpacking District space in 2023, Rivian has welcomed thousands of people to experience its vehicles. Now, after an extensive remodel, its home under the High Line has been reimagined as Rivian’s first concept experience.
Rivian is introducing yearly, rotating concepts that will come to life through immersive design, content, events, and programming. Rivian incorporated sight, sound, scent and even taste as part of the experience.
Visitors can tap digital displays to hear owner stories through a headset and learn about charging through an interactive touch wall.
Rivian’s First Concept Experience Opens In NYC
