RYZE, the fast-growing functional coffee brand known for its clean-label ingredients and signature adaptogenic mushroom blend, has debuted at Target,.
RYZE is expanding into retail with a curated lineup developed specifically for Target guests. This launch comes at a pivotal moment for the category. The U.S. functional beverage market is already a $50 billion category and is forecast to reach $62 billion by 2027, as consumers increasingly seek products that deliver both great taste and added benefits for energy, focus, and overall wellness.
At launch, Target will offer a broad assortment of RYZE products, including three Target-exclusive Coffee Latte flavors: Vanilla Latte, Mocha Latte, and Caramel Latte, alongside core items such as Mushroom Coffee Bags in Dark Roast and Medium Roast and the brand’s new Mushroom Coffee Sticks in Dark Roast and Medium Roast, a Target-exclusive format made with RYZE’s existing roasts.
RYZE Launches Nationwide At Target
