Save A Lot, one of the country’s largest discount grocery chains, has announced a collaboration with Leevers Supermarkets to develop new grocery formats and in-store offerings to better reach Hispanic shoppers throughout the country. The first milestone coming out of the ongoing concept development effort is the introduction of Ahorra Mucho, a new discount brick-and-mortar grocery store and innovation center located in Aurora, CO., featuring unique Hispanic product assortments to test how new products and services may strengthen shopper loyalty.
Save A Lot & Leevers Collaborate To Expand In Hispanic Communities
