Target is the first major USA supermarket retailer to commission a range of sustainable wines in revolutionary low carbon paper bottles that will save the equivalent of nearly 100 tons of carbon dioxide.
The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has gone on sale in nearly 1,200 of its stores across the U.S. from just $9.99. The Frugal Bottle, which was designed by British sustainable packaging company Frugalpac, is made from 94% recycled paperboard with a food grade pouch to hold the liquid. It is five times lighter than a glass bottle and uses six times less carbon and energy to produce and dispose. It has a carbon footprint 84% lower than glass bottles.
Target Launches Paper Wine Bottles
