Target has opened its newly transformed Target SoHo, a one-of-a-kind concept store where everyday shopping meets play, discovery and style. Located in the heart of New York City, Target SoHo marks a bold new chapter in Target’s commitment to style and design, bringing the brand’s DNA to life in an immersive, experiential format that’s as shoppable as it is inspiring.
Some of the standout areas guests will discover at Target SoHo include: Curated By: A seasonal edit led by the Target team in partnership with NYC tastemakers, Curated By connects guests to influential voices in fashion and lifestyle, offering a personal glimpse into their favorite Target finds across fashion, beauty and
home. Kicking off the first “Curated By” edit: actress and comedian Megan Stalter. The Drop @ Target SoHo: Located on the first floor, The Drop is where Target’s trend-forward energy comes to life. This rotating showcase of seasonal styles is designed to fuel discovery, spark inspiration and Store create connection with every guest. Gifting Gondola: This photo-ready installation is designed for playful discovery and gifting inspiration. Complete with a convex mirror for capturing festive reflections, the Gifting Gondola will showcase an assortment of exclusive Target-branded merchandise. Selfie Checkout: A share-worthy photo moment that turns the final stop into a celebration of style
Target Opens Target SoHo Concept Storecreate
