Topo Chico launched an immersive retail experience designed to engage shoppers in Topo Chico’s unique origin story and rich Mexican heritage, increase awareness and sales of the limited-edition 130th Anniversary 12-pack, and reinforce Topo Chico’s status as a beloved, premium, and culturally resonant brand. Launching in Target, Fiesta and El Rancho stores across Houston, Dallas, San Antonio and Austin, the Topo Chico Immersive Retail Experience brings the brand’s origin story design history. The display leverages motion tracking and dynamic sensory tech to invite customer exploration. Developed by Visual Latina in collaboration with Array of Stars (technology), Harding Displays (fabrication), and SALT (production), the display engaged shoppers through interactive screens, ambient sound design and vivid visuals from the “Source of Legend” campaign film.
Topo Chico Immersive Retail Experience
