Westfield Launches Westfield Rise

Unibail-Rodamco-Westfield (URW) has announced the expansion of Westfield Rise, the company’s in-house media and experiential division, to the U.S.
The new Immersive Experiential Display (IXD) Network from Westfield Rise features nearly 300, eight-foot LED screens across 10 Westfield flagship shopping centers in the US. Each screen features dual cameras for real-time audience measurement.
Anne-Sophie Sancerre, Chief Customer and Retail Officer for URW, said, “With Westfield Rise, we’re giving brands a global stage across the world’s most influential cities. This expansion lets them reach nearly a billion visi62025FC tors at our centers through one powerful platform. From Los Angeles to New York to Paris and beyond, we’re helping our partners show up in high-impact ways, all while creating standout experiences and stronger conections with consumers.”