Wild Turkey Reveals New Global Campaign

In a world where trends come and go in the blink of an eye, Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line with the launch of its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.”
At the heart of the story is an iconic heritage brand helmed by legendary Wild Turkey Master Distiller and Bourbon Hall of Famer Jimmy Russell
The campaign is an homage to the time-honored and the enduring, including classics like Wild Turkey 101 Bourbon, which still has the same signature bold flavor as it did over a century ago.
“Every bottle of Wild Turkey bourbon tells a story of conviction,” said Raul Gonzalez, Global Managing Director of Whiskey & Rum at Campari Group. “The brand’s steadfast approach is one reason why Wild Turkey is so beloved and respected all over the world today. There’s pride in ordering Wild Turkey bourbon, and we’re excited to bring Jimmy and Wild Turkey’s story to a new generation of fans with this new campaign.”
The campaign includes a variety of films and bold key visuals to be used across channels, including digital, print and in-store.