Hankscraft’s LCD shelf talkers and aisle blades engage consumers and encourage them to purchase. These units are fully enclosed and come with mounting arms for easy installation onto most retail shelving units. Their bright LCD screens are powered by 8 “AA” or “D” cell batteries in a convenient clip that hides discretely under the shelf. Video content is triggered via motion sensor or push button; a 30-second video can be activated up to 7,000 times on one set of batteries. Custom graphics can be added to the housing to compliment your content. For more information, contact Hankscraft, 300 Wengel Drive, Reedsburg, WI 53959; (Web Site) www.hankscraftpop.com