Sparks Exhibits, Philadelphia, PA, created this 14,000 sq. ft., multi-sensory exhibit, themed “Welcome to the Fun House,” for Aristocat Gaming at the recent Global Gaming Expo. Aristocrat’s brand essence, which is an open invitation to play, was the main inspiration behind the design. Bright colors and lively characters pervaded the space and created a playful and vibrant atmosphere. A carnival’s house of mirrors was the influence behind the impressive branded entry tunnel which was finished with reflective materials and showcased the company’s new gaming machines. Eye-catching lights, sounds and visuals created a full, sensory experience that was ideal for sharing on social media. Theatrical lighting was used throughout the space to enhance branding, spotlight gaming areas and highlight the customer journey. (Web Site) www.wearesparks.com