Coca-Cola North America’s robust presence at the National Restaurant Association Show 2023 spotlighted how its portfolio of products, services and partnerships can help foodservice operators drive profits. The restaurant-themed Coca-Cola Eats booth delivered an immersive experience centered on the theme of “Loved Brands. Done Sustainably. Delivered Digitally.” The new Coca-Cola Flex powered by Freestyle, a beverage dispenser that offers an enhanced guest experience, made its high-profile debut. Sustainability was a hot topic at the Show. Coca-Cola highlighted how reusable cups, the expanded distribution of 100% recycled PET (rPET) bottles and a partnership with Circular Solutions Advisors to conduct “Recycling Value Assessments” with customers are driving a closed-loop plastics economy.