Absolute Vodka & Ocean Spray Introduce Vodka Cran RTD

Absolut officially introduces the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray, crisp sparkling water and other natural flavors. The range includes Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry, which are available in an 8-count variety pack (2 per 4 flavors), single flavor 4-pack (Vodka Cranberry™ and Vodka Cran-Pineapple™) or single cans. This is the first time Ocean Spray is bringing its real juice credentials to the spirits category by licensing the brand for an RTD.
“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA. “We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”