The Seattle Seahawks and Lumen Field have announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition.
Lumen Field will become the first NFL stadiums to implement both technologies in a single store, District Market. Amazon’s technologies are designed to offer fans a frictionless shopping experience as they grab food and drinks to get them back to the game faster by eliminating checkout lines.
District Market will offer a selection of assorted beer, wine, seltzers, and non-alcoholic beverages, along with gameday snacks and cuisine from the stadium’s community neighbors in Seattle’s International District.
When a fan visits District Market, they can opt to insert their credit card at the entry gates or hover their palm over an Amazon One device to enter. Once inside, shoppers can take what they want and then just leave after they’re done shopping.
Amazon’s Technology
