Ashley & Tempur-Pedic Open “Hibernation Stations”

Ashley has announced an exclusive activation and consumer giveaway with long-time partner Tempur-Pedic.
The “Hibernation Station” is a multi-sensory and immersive experience for consumers to test out the NEW TEMPUR-Ergo ProSmart Base and TEMPUR-LuxeBreeze mattress in a first-of-its-kind demonstration and enter for a chance to win a one-night-only, after-hours experience and FREE Tempur-Pedic top-of-the-line mattress.
“We are so excited to bring Ashley’s first-ever immersive sensory experience to life!” said Kelly Davis, VP of Marketing Strategy at Ashley. “At Ashley, ensuring our customers have an enjoyable and seamless in-store experience is a priority, and through the new Hibernation Station, we are bringing them a unique new way to shop for their next mattress and adjustable base.”