Elevated QSR chicken sandwich, salad, and tender restaurant Birdcall has opened its second Arizona location in Phoenix. The 2,800 sq. ft. restaurant showcases a rustic desert-inspired exterior and a cozy indoor dining room. The location features bar seating for adult guests with six taps featuring local Arizona beers and Birdcall’s signature hand-crafted margaritas. The restaurant […]
Wendy’s Company has opened its first Global Next Gen restaurants, while also finalizing a new Global Next Gen High-Capacity Kitchen design option for the highest customer demand. Both digital-first designs were created to enhance customer, crew and franchisee experiences, accelerating growth across Wendy’s global restaurant footprint. The first Wendy’s Global Next Gen restaurants are now […]
Petco and dog nutrition brand Ollie, the second largest subscription-based dog food brand, have announced an exclusive partnership to bring Ollie’s human-grade fresh and baked food, treats and supplements for dogs to Petco customers. Most of Ollie’s products will be conveniently located within a dedicated fixture in Petco pet care centers. The Ollie fixture features […]
Pet Honesty, a leading natural pet health supplements brand, has expanded its omnichannel retail presence. Pet Honesty products can now be found in over 5,000 stores nationwide. Pet Honesty’s product display in stores feature a color-coded labeling system of top health support needs for pets to simplify the pet supplement shopping experience. “As the pet […]
In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]
Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas. “This sponsorship celebrates […]
Kellogg recently activated the Cheez-It Stop roadside attraction. Located in the California desert, this destination invites travelers to fill the tank with their favorite 100% real cheese snack, at the first roadside service station of its kind. Cheez-It Stop replaces your car’s fuel with a snack fuel, with the world’s first and only Cheez-It pump, […]
Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience. The in-store network leverages Vericast’s new privacy-centric contextual advertising solution to deliver relevant […]
Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]
Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]
Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]
This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]
Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]
Essentia Water, a pioneer of ionized alkaline water, has partnered with House Wine to bring fans a new, limited-edition Water + Rosé box – a side-by-side combo of Essentia Water and House Wine Rosé. With the equivalent of eight standard 750ml bottles of House Wine Rosé and 32 (8 oz.) glasses of Essentia Water, this […]
VSBLTY Groupe Technologies, (vsblty.net), has activated a partnership with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via active digital signage technology using artificial intelligence directly to shoppers in retail stores. The new activations will start in New York and roll out nationally […]
Merryfield, (www,merryfield.com), announced that Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which leverages Cornerstone’s Smart Shelf Tag™ technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with any smartphone. As a […]
Cooler Screens, (www.coolerscreens.com), announced its proprietary in-store retail media technology will power digital smart screens in additional retail stores. The expansion will bring smart screens into 500 Kroger stores across the U.S. This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising. Through […]
Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]
SweetWater Brewing Company, the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, has launched SweetWater Spirits, a new collection of bright and refreshing ready-to-drink mixed cocktails in a can. Two spirits-based cocktails, Vodka Soda Citrus and Vodka Soda Punch, are available in 12-ounce cans at 105 calories each. “The ready-to-drink […]
Boston Beer Co. has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink. First introduced as Truly Vodka Seltzer in 2022, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. Rounding out the […]