WalMart Hot Wheels SideKick

Designed with longevity in mind, the Hot Wheels branded Sidekick is manufactured out of steel to withstand the rigors of the toy aisle retail environment. Powder coated Hot Wheels Orange and dressed in iconic Hot Wheels branded graphics, the display is a beacon for Hot Wheels collectors. The objective was to house as much Hot Wheels product as possible in a small footprint. The Sidekick houses over 300 individual cars and features both pegged product and a treasure hunt style bin. Created by ImageWorks Display & Marketing, 415 Wachovia St., Winston-Salem NC 27101; (Web Site) www.imageworksdisplay.com