Orange Dreamsicle, Monster Energy’s latest addition to its signature Monster Reserve series has a creamy orange sherbet flavor. “We created this flavor to keep the sunny season alive year-round,” said Monster Energy CMO Dan McHugh. “We know we win with flavor and taste and this brand-new Orange Dreamsicle flavor encapsulates what our consumers love about […]
After appearing on Paramount Network’s western drama “Yellowstone” for its first four seasons, Coors Banquet is making it official for season five. The brand has inked a deal to become the official beer integration and retail partner of the cable hit’s upcoming fifth season. The new partnership ensures Banquet gains additional rights to use “Yellowstone” […]
CAMP, The Family Experience Co. and Walt Disney Animation Studios’ Encanto, recently opened their newest experience: Disney Encanto x CAMP, at CAMP’s Flagship Store in New York City. This 6,000 sq. ft. experience, inspired by the film and created in collaboration with Disney, will transport families into the beloved world of Disney Animation’s Encanto. “This […]
Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards. Olyns’ […]
Anchor Brewing Co. has released its annual Christmas Ale. First released in 1975, each year Anchor’s brewmasters craft a new secret recipe and bottle the limited-edition ale with a different festive hand-drawn tree label. Like last year, a portion of all sales benefit One Tree Planted, a non-profit dedicated to global reforestation planting millions of […]
With a new set of tools, including a versatile new tap handle and timely marketing programs, Coors Light is bringing the next wave of its “Made to Chill” platform to bars and restaurants across the U.S. “Consumers are looking for choices, so we’ve got to make sure we’re relevant and catching their eye at that […]
Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans. “Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo Marques, V.P., Marketing, Michelob ULTRA. “As the beer brand known […]
Jones Soda Co., is getting into the holiday spirit early this year with two seasonal flavors hitting U.S. grocery shelves. The launch is part of Jones’ Special Release program, which offers a rotating series of limited-edition sodas that showcase the company’s creativity in developing unique and innovative flavors. This year Jones is introducing a Sugar […]
Pepsi has kicked off the holiday season by giving one lucky person the holiday experience of a lifetime: a walk-on role during the Christmas Spectacular Starring the Radio City Rockettes at Radio City Music Hall. “Pepsi is getting into the spirit of the holiday season and sharing joy with New Yorkers by giving away an […]
Coca-Cola has brought back Sprite Winter Spiced Cranberry and its zero-sugar sidekick for the holiday season. The fan-favorite flavor is back to spread yuletide cheer again with additional packaging options and fun, festive surprises. Sprite Winter Spiced Cranberry is available in 20-oz. and 2-liter bottles, six-packs of 7.5-oz. mini-cans and 12-packs of 12-oz. cans. Fans […]
Volta Inc., an electric vehicle charging and media company, has announced support for three-dimensional (“3D”) creative campaigns across the Volta Media Network. This capability furthers Volta’s commitment to providing advertisers and consumers with an innovative and impactful digital media experience. Volta’s fully customizable 3D creative further expands its media network’s impact and ability to attract […]
PMD Media, a “hyper-local” OOH advertising company, that provides street-level window billboards and digital integration to advertisers through its network of 45,000 small businesses, has rebranded as WNDW. WNDW, (wndw.media), provides hyper-local out-of-home advertising on a national scale. It reaches audiences with storefront billboards, on display in street-level windows, with a network of more than […]
INEO Tech, (www.ineosolutionsinc.com), developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has formed a partnership with Adapt Media to market INEO’s Digital-Out-Of-Home (DOOH) advertising inventory to Adapt’s advertising clients. Based in Toronto, Adapt has been successfully operating Out-Of-Home (OOH) advertising networks on a national level for 24 […]
Hostess Brands is serving up four holiday snacks this winter . Hostess fans can enjoy their favorite treats in holiday- and winter-wonderland-inspired selections of the brand’s classic snacks. The new Hostess Holiday HoHos will make their seasonal debut in holiday-party-ready packaging. The limited-edition lineup also includes fan-favorite Hostess Holiday CupCakes, Hostess Mint Chocolate Flavored Twinkies […]
This season M&M’S and DOVE, part of Mars, are adding new, limited-edition flavors to their seasonal lineups: M&M’S Espresso Dark Chocolate Candies and DOVE PROMISES Silky Smooth Holiday Brownie Batter. M&M’S Espresso Dark Chocolate Candies combine a rich espresso flavor with dark chocolate, coated in festive-colored candy shells, and DOVE PROMISES Silky Smooth Holiday Brownie […]
This holiday season, the MR. PEANUT character is bringing PLANTERS nuts to the center of holiday gatherings with new limited-edition treats and returning holiday classics. NEW PLANTERS Butter Cinnamon Pecans delivers a touch of sweet without sacrificing the nut’s freshly roasted flavor and crunch. NEW PLANTERS Cocoa Almonds combine the toasty taste of almonds with […]
Purina has launched a free treats vending machine at Westfield Century City Mall in Los Angeles. To get a treat, the vending machine’s digital touch screen will ask a few questions about the users pet. The machine will immediately dispense a treat to match the dog or cat’s personality from an array of its brands […]
Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. The lounge will transport travelers during the busiest moments of the upcoming holidays to a tranquil and relaxing space that they deserve with chic, upscale seating and Pure Leaf-inspired décor and surroundings. The Pure Leaf […]
American Express plans to open a new Centurion Lounge at the Hartsfield-Jackson Atlanta International Airport. The new lounge will be the largest in the Centurion Network at 26,000 sq. ft. and will feature an array of new amenities. Card Members will get an authentic taste of Atlanta. Multiple outdoor areas, including a garden terrace inspired […]
Mojo Vision, (www.mojo.vision), has developed a consumer implementation of Alexa Shopping List on its Mojo Lens prototype. The integration shows how Mojo Vision could integrate the Alexa voice AI with Mojo Lens’ powerful eye-based interface. The Alexa Shopping List test integration shows how Mojo Vision’s eyes-up, hands-free technology could work with Amazon’s Alexa voice AI […]