Bay Cities, (www.bay-cities.com), a Pico Rivera, CA-based p.o.p. display firm, designed and produced this Barbie Movie-themed display train for Mattel, in all its “Barbie pink” glory.
The display required them to precisely print, manufacture and combine multiple pallet displays to create an extended display opportunity showcasing some of the latest Barbie merchandise – from dolls and playsets to accessories and more.
Each display was packed with Barbie product, shipped and assembled in-store at select Walmart locations so consumers could buy Barbie merchandise, in anticipation of the movies release.
Bay Cities Produces Barbie Movie/Mattel-Themed Display
