Deoleo, the global leader in olive oil, has solidified its commitment to raising industry standards with a major step forward in the company’s sustainability strategy. Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide.
The new SKUs will include sustainably sourced versions of Bertolli and Carapelli extra virgin olive oils – “Bertolli Sustainably Sourced” and “Carapelli Original Sustainable” respectively. Deoleo will also introduce a new QR code technology in partnership with IBM that provides consumers additional layers of process traceability in the journey of “Carapelli 100% ITALIAN” from tree to table.
Bertolli & Carapelli Launch Initiatives To Transform Sustainability Of Olive Oil Category
