Catalina, (www.catalina.com), which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta, (www.voltacharging.com),an industry-leading electric vehicle (“EV”) charging network.
Volta’s EV charging stations, equipped with large digital display screens, are strategically located steps from the entrances of popular retail, grocery, and entertainment venues. These premium placements influence consumers’ shopping lists with eye-catching content presented on a sustainable medium within the uncluttered parking lot environment. Its rapidly growing network currently creates more than 900 million monthly impressions via 4,600+ digital ad screens.
Catalina’s measurement services enable Volta to directly determine incremental sales lift at the store level for retailers and brands that run campaigns on its ad platform.
Catalina & Volta Forge Strategic Partnership
