Claire’s has reimagined its iconic piercing experience for the next generation of Claire’s Girls, marking one of the brand’s most significant operational investments in the past several decades. Launching across Claire’s 900 stores in the U.S. and Canada, the transformation introduces new clinical standards, enhanced training, an elevated environment and a refreshed visual identity designed to make piercing feel more celebratory, memorable and share-worthy than ever before.
In stores, guests will discover a completely redesigned piercing environment: elevated piercing stations, an interactive Inspiration Bar for building the perfect ear stack, and selfie moments designed for social sharing.
Claire’s Reimagines Piercing Experience
