The Container Store Group and Dormify, the one-stop online shop for dorm décor, have expanded their back-to-college partnership. This summer, customers could visit one of 40 locations of The Container Store and shop Dormify’s on-trend decor and bedding alongside The Container Store’s reimagined college product assortment.
Container Store locations in Austin, Costa Mesa, Houston, Nashville, and New York City feature an exclusive Dormify shop-in-shop experience, offering a curated assortment of Dormify’s exclusive bedding and décor items. Thirty-five additional store locations feature Dormify displays so customers can experience products in person before purchasing online.
“The partnership with Dormify allows us to offer stylish bedding, headboards, throw blankets, and décor directly to our customers in a way The Container Store has never done before,” said Chief Merchandising Officer, The Container Store, Stacey Shively.
Container Store Launches Shop-In-Shop With Dormify
