Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched Convida, a flavor-forward wine brand inspired by Hispanic culture. Produced in California, Convida combines winemaking with cultural influence—Hecho in Cal
with Latin soul. The lineup introduces two wines, Blanco and Rosado, that bring swicy energy, where sweet meets heat, layering vibrant fruit, citrus, and spice. Paired with bold packaging inspired by Latin art and folklore, each bottle label features Alebrije-style imagery designed by Mexican artist Alejandra Ballesteros, bursting with color, energy, and storytelling. Convida wines are available for a suggested retail price of $14.99 per bottle at select retailers in Texas and California, with additional retail distribution
across Florida to follow.
Convida Debuts Wines Inspired By Latino Culture
