Coors Ties In With Football Season

Coors Light has tied in with football season with a marketing blitz that includes new ads, packaging, and a suite of retail tools.
“The big picture is Coors Light is all about owning game day for the season, and we have some of the biggest partners in college football to do that,” said Lauren Flicher, Associate Marketing Manager for Coors Light. “Coors Light is showing up big with ‘College Gameday,’ we’ve got the best announcer in the business with Kirk Herbstreit and we’ll be part of the biggest sports podcast, ‘Pardon My Take.’ And Coors Light has great local assets for on- and off-premise accounts highlighting our 30 college alliances.”
Fans can scan a QR code on cans and packaging to enter for a chance to win tailgating kits, hats and jackets and even Cameo calls from Herbstreit.
“Coors Light is all about celebrating game day,” Flicher said. “It’s introducing ‘The Chill Throne,’ a luxurious reclining chair that provides fans just about everything they need to take in a game. The Chill Throne includes a cup holder to chill your Coors Light, a tap handle to turn a Coors Light can into a draught beer, a back massager, and Bluetooth speakers.”