Dave & Buster’s is launching “What The Fun,” a national brand platform redefining what spontaneous entertainment looks like. Debuting alongside the campaign is the biggest value offer in brand history: the 60-Day Unlimited Play Pass. For just $1 a day, loyalty members get 60 consecutive days of unlimited gameplay. Guests can enjoy unlimited game play across more than 150 arcade games, along with exclusive savings on food and beverages.
“What The Fun is built around those unexpectedly epic moments that happen when people show up and play,” said Melissa Powers, V.P., Marketing, Dave & Buster’s. “We paired it with a ‘what the fun’ kind of offer, unlimited play for just $1 a day, because the value should be just as headline-worthy as the experience.”
Dave & Buster’s Launches ‘What The Fun,’ Unlimited Play Pass
