Halo Top Launches SCOOP Truck Tour

Halo Top, the frozen treat brand is hitting the road this summer, touring Ontario’s major festivals sharing good vibes, tasty treats and inspiring a wellbeing movement. Halo Top’s frozen treats are made with fewer calories, less sugar, lower fat and higher protein than traditional ice cream.
The brightly coloured Halo Top Scoop Truck is making its way across Ontario, handing out scoops of deliciousness and coupons at unique live experiences. Consumers can pick their fave or try something new, there is definitely a fun flavour for everyone.
“People are re-evaluating what’s important to them and the truth is that they want to be happy and feel good. We believe it’s okay and necessary to take care of yourself and to Put Yourself on Top, by ensuring your happiness is prioritized,” said Anne-Marie Docherty, Managing Director at Halo Top Canada.