With the launch of the reimagined Ford Bronco, Ford sought to create a unique facility that captures the essence of the Bronco brand—adventure, strength, and resilience. K5 Company, Royal Oak, MI, (www.k5company.com), was tasked with developing a design that not only embodies these values but also delivers an exceptional customer experience. The resulting facility design was then distilled into a kit-of-parts system, allowing for seamless deployment across a wide range of Ford dealerships.
Spaces were designed to facilitate exploration and engagement, from interactive vehicle displays to comfortable lounges, ensuring every touchpoint reflects the ethos of the Bronco brand.
K5 Company Designs Unique Facility That Aligns With Ford Bronco
