HAUS LABS BY LADY GAGA a new, ground-breaking, clean, prestige makeup brand is on display exclusively at SEPHORA. The clean and colorful makeup assortment – 90 SKUS in seven key categories – promises no-compromise color backed with HausTech Powered skin-loving, futuristic formulas.
The initial assortment includes game-changing all over paints (for eyes, lips, cheeks), next generation gel-powder bronzers, super radiant highlighters, ultra-hydrating lip oils, and colorful lip crayons, eco gel pencil eyeliners as well as brow pencils in 5 color families. All products are cruelty-free and vegan.
The new packaging – primary and secondary – is modern, chic, sustainability-minded, intuitive, and color-coded.
“Our goal is to showcase clean, no compromise color, deep and rich product stories, inclusivity, and makeup artistry, at all levels,” said Kelly Coller, CMO, Haus Labs.
Lady Gaga Debuts All New Makeup Brand Haus Labs
