New Directions in Marketing Campaigns
Cinemark has opened its Cinemark Missouri City and XD theatre within Fort Bend Town Center in southwest Houston. The 14-screen theatre is the first to showcase a reimagined theatre design, and it brings the best in exhibition to Houston moviegoers, with immersive, first-class amenities including two XD auditoriums, all Luxury Lounger recliners and a new […]
Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards’ music venue and entertainment offerings, have announced an agreement with EVO Entertainment Group, to open a more than 48,000 sq. ft. experiential cinema and entertainment destination at Nashville Yards. Plans for EVO Entertainment Nashville Yards, slated to open in late 2024, […]
Life Time is bringing its first Life Time experience to downtown Stamford, CT with a 52,000 sq. ft. athletic club, a 10,000 sq. ft. rooftop beach resort, and 290-unit luxury-for-lease residences. Life Time Living residents receive a full-access Signature membership to the connected Life Time club with their rent- and all of Life Time’s more […]
As one of the first national homebuilders to venture into the build-to-rent market, Taylor Morrison is continuing its commitment to the space with an unveiling of its new brand name, Yardly. “There is so much to be excited about in the emerging build-to-rent space, but above it all is the opportunity to serve more consumers-at […]
SIXT, one of the leading global mobility providers, has launched its new integrated marketing campaign in the U.S. Entitled “Rent-THE-Car.” The campaign leans into the premium experience and superior fleet SIXT offers. With launching its advertising in the U.S., the company is challenging the “a” in the “Rent-A-Car” category by being the first “Rent-THE-Car.” The […]
Hertz has announced a new public-private partnership initiative, Hertz Electrifies, aimed at accelerating the transition to electric vehicles. In partnership with mayors across the country, Hertz will bring its EV fleet to American cities, while supporting the build out of charging infrastructure. “Electric vehicles are poised to transform the future of mobility,” said Hertz CEO, […]
Chipotle Mexican Grill announced the opening of its 500th restaurant with a Chipotlane, the brand’s digital order drive thru pick-up lane. Located in Louisville, KY, the milestone opening underscores the brand’s ongoing commitment to driving access and convenience to real food made with true culinary every day. “We are thrilled to celebrate this landmark Chipotlane […]
sweetgreen, the mission-driven restaurant brand serving healthy food, has opened its first advanced order vehicle pickup window, “sweetlane,” in Schaumburg, IL. The “sweetlane” provides an effortless experience for visitors in vehicles to pickup online orders through a drive-up window. Customers place their order through the sweetgreen website or app, and choose “sweetlane” as their desired […]
Simon announced that Leap, the retail platform for modern brands, will open multiple stores at Simon properties. Simon and Leap are helping digitally native brands strategically expand as omni-channel retailers. To start, Simon and Leap are planning to open four stores between California and Florida: True Classic Tees in Los Angeles’ Del Amo Fashion Center […]
Popable, a pop-up shop marketplace platform connecting brands and spaces for short-term retail leasing, and Walmart have entered a strategic partnership that will allow small businesses to rent retail space in Walmart stores across the country for short-term leasing. Small businesses will have the opportunity to rent out pop-up space in designated Walmart stores without […]
Walt Disney Animation Studios will collaborate with Lighthouse Immersive Studios to develop Disney Animation: Immersive Experience, which is going to Lighthouse ArtSpace venues across North America. Audiences will feel like they’ve entered the worlds of beloved Disney characters and become one with them. “The collaboration with Lighthouse Immersive is a first for Disney Animation,” said […]
Beyond Van Gogh: The Immersive Experience, produced by Paquin Entertainment Group, has opened at the American Dream Mall in New Jersey. While journeying through ‘Beyond Van Gogh’, guests witness more than 300 iconic masterpieces, including such classics as “The Starry Night,” “Sunflowers,” and “Café Terrace at Night,” as well as many revealing self-portraits. “Millions of […]
Wicked Kitchen, a plant-based global food brand, has opened its first plant-based concession stand at the Target Center in partnership with the Minnesota Timberwolves. The Wicked Kitchen Target Center menu lineup includes the 100% plant-based Grilled Chorizo Brat, Jalapeño Gouda Burger and Meatball Sub. The Timberwolves and Wicked Kitchen have partnered to create the 100% […]
Life Alive Organic Cafe is expanding its footprint in the greater Boston area, opening new cafes at Kendall Square, Cambridge and Davis Square, Somerville. The Kendall Square modern, light-filled space features 100 seats and a large outdoor patio to reflect the vitality of the MIT community. The Davis Square cafe has 75 seats and an […]
Meijer has introduced a new brick-and-mortar store concept, coined Meijer Grocery, that will provide convenience for customers who are looking for a simplified shopping experience, while providing communities easier access to fresher foods. Convenient by design, Meijer Grocery stores will feature parking wrapped around a singular corner entrance to maximize the number of parking spaces […]
Schnuck Markets has opened Schnucks Express in Columbia, MO. Schnucks Express, which features its own entrance but is also conveniently connected to EatWell, A Natural Food Store by Schnucks, offers customers a complete grocery experience and focuses on the many customer favorites that are available at traditional Schnucks stores. Schnucks Express occupies 11,000 sq. ft., […]
IKEA Canada has opened its first Plan and Order point in Boisbriand, Quebec. The Plan and order point is a new concept that focuses on inspiring and supporting customers who are looking to plan, order and purchase complex home furnishing solutions for the kitchen, bath, bedroom and living room with the help of a knowledgeable […]
AllModern, Wayfair’s modern specialty retail brand, is getting a fresh take as it opens at MarketStreet Lynnfield in Lynnfield, MA. The store blends what people love most about both digital and physical retail, offering a smarter, tech-first approach to shopping. Shoppers can interact with furniture and experts in person, while gaining instantaneous access to an […]
Mezli, a startup based in San Mateo, CA, has launched its fully-autonomous robotic restaurant, the first of its kind in the world, located in the Spark Social food park in San Francisco. Mezli’s restaurant will be the first-ever to serve a full hot menu to customers without requiring any human intervention. This automated approach allows […]
REGO Restaurant Group, parent company of Quiznos and Taco Del Mar has announced a development deal with BCubed Manufacturing, a MI-based manufacturing firm. With 650-sq ft layouts, BCubed restaurants are designed to fit on small land parcels, contributing to a lower cost structure. The modular restaurants, dubbed “The Qube” for Quiznos and “Baja Shack” for […]