New Directions in Marketing Campaigns
BJ’s Wholesale Club has opened its 250th Club in Louisville, KY. It will have an on-site BJ’s Gas location with everyday low fuel prices and potential extra savings through BJ’s Fuel Saver Program. BJ’s offers unmatched value on everyday essentials in a convenient one-stop shop. Members can save up to 25% off grocery store prices […]
Netflix House will unveil its first two locations in Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas in late 2025. Spanning more than 100,000 sq. ft., Netflix House is a permanent, year-round home for fans that brings some of its most popular shows and movies to life including Wednesday, Squid Game, […]
AMC Theatres® is bringing back its annual AMC Summer Movie Camp program to theatres for summer 2025. Throughout the summer, guests can enjoy family-friendly titles from DreamWorks Animation and Illumination at select AMC locations throughout the United States. AMC Summer Movie Camp will be available at 280 AMC locations in every major market. This year’s […]
Dreame Technology, a global leader in smart home and personal care innovations, has opened its newest retail location at Westfield Valley Fair in Santa Clara, CA. This marks Dreame’s debut in Northern California, bringing the brand’s full portfolio of intelligent home cleaning systems, beauty tech, and lifestyle products to one of the region’s most prominent […]
Nintendo has opened Nintendo SAN FRANCISCO, its second official store in the U.S.. Located in San Francisco’s iconic Union Square, Nintendo SAN FRANCISCO is set to bring smiles to guests of all ages and visitors from near and far. In addition to game systems and games, Nintendo SAN FRANCISCO will offer a unique shopping experience […]
Target is the first major USA supermarket retailer to commission a range of sustainable wines in revolutionary low carbon paper bottles that will save the equivalent of nearly 100 tons of carbon dioxide. The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has gone on sale in nearly 1,200 of […]
Absolut Vodka is bringing together two of its breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle. The cap is developed in collaboration with Blue Ocean Closures, a Swedish start-up that has formed a pioneer community to reduce plastics through fibre packaging innovation. The partnership brought the brand and […]
Chuck E. Cheese, the iconic name behind America’s favorite arcade and family entertainment centers, is stepping into a new era with the launch of Chuck’s Arcade. The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens. Chuck’s Arcade celebrates a legacy of innovation that has […]
Nashville Live!, Music City’s premier entertainment destination, has announced a new anchor venue, Play Playground. This immersive bar and adult playground brings a new dimension of entertainment to Nashville Live! Guests will enjoy a large-scale, neon-lit physical games, nostalgic puzzles, and team-based challenges. Jennifer Worthington, CEO, Play Social, said, “We’ve reimagined what it means to […]
Since opening the doors to its Meatpacking District space in 2023, Rivian has welcomed thousands of people to experience its vehicles. Now, after an extensive remodel, its home under the High Line has been reimagined as Rivian’s first concept experience. Rivian is introducing yearly, rotating concepts that will come to life through immersive design, content, […]
Love’s Trillium Energy Solutions, a top provider of alternative fueling solutions, will be rebranded as Love’s Alternative Energy. This is part of an effort to streamline and maximize Love’s brand equity across driver-facing offerings in the marketplace. “As alternative energy solutions continue to grow, this rebrand is a natural evolution of Trillium’s legacy, and expansion […]
Gong cha, the world’s premier bubble tea brand with nearly 2,200 stores in 29 international markets, is accelerating its U.S. growth with major expansion plans across the Western U.S. With more than 200 of its 240 U.S. stores currently located east of the Rockies, the brand is now entering new markets including Arizona, the Pacific […]
CHAGEE, a leading premium tea drinks brand, has opened its first U.S. flagship store in Westfield Century City, Los Angeles. The vision of CHAGEE is to bring people together through modern tea, serving tea lovers in 100 countries, delivering 15 billion cups annually. CHAGEE Westfield Century City is designed to provide an escape from the […]
Walmart has announced a comprehensive brand refresh. The updated brand identity will help Walmart become known for its convenient digital-first services and be seen as a more modern, culturally dynamic brand. “Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want. This update, rooted […]
Target plans to open more than 300 new stores over the next decade. With these latest locations and the ongoing investment in remodeling most of its nearly 2,000 stores, it is also gaining room to ensure guests can get the best of Target how they want it, when they want it. While it has formats […]
Amazon Parafarmacia & Beauty has opened in Milan city centre, featuring a curated assortment of beauty and personal care products, innovative in-store services and expert advice. The central hub of the store showcases a wide selection of beauty, personal care, and dermatologically. ‘Place & Learn Stations’, feature interactive digital displays, allowing customers to learn more […]
This spring, Kohl’s will open more than 100 new Sephora at Kohl’s shops across 39 states, bringing prestige beauty to even more Americans nationwide. The addition of these small-format shop locations completes the Sephora at Kohl’s rollout into more than 1,100 stores. These Sephora at Kohl’s shops will offer Kohl’s customers a simplified shopping experience […]
Save A Lot, one of the country’s largest discount grocery chains, has announced a collaboration with Leevers Supermarkets to develop new grocery formats and in-store offerings to better reach Hispanic shoppers throughout the country. The first milestone coming out of the ongoing concept development effort is the introduction of Ahorra Mucho, a new discount brick-and-mortar […]
Pepper Palace, the go-to destination for handcrafted hot sauces and seasonings, is bringing the heat to even more cities. With over 80 locations nationwide, the flavor empire is expanding with grand openings in Burlington, VT; Wilmington, NC; and Annapolis, MD. Known for its one-of-a-kind tasting experience and premium small-batch sauces, Pepper Palace continues its mission […]
Lowe’s has launched Lowe’s Style Studio for Apple Vision Pro in five stores across Austin, TX, and its metro area. The breakthrough app allows customers to visualize and design a dream kitchen within an immersive, 3D experience. During each 45-minute consult, a Lowe’s associate will help a customer navigate through kitchen options. “By combining the […]