New Directions in Marketing Campaigns
Crayola has announced a new licensing agreement with BrightColors, LLC. Working with its partner, Kingsmen Xperience, BrightColors will open a minimum of five new Crayola Experience venues over the next five years, doubling the attraction brand’s presence in the U.S. Crayola Experience, a family destination for creative play, has five successful operations-ranging from 20,000 to […]
Global retailer H&M and CAMP, The Family Experience Company, recently formed a partnership to inspire kids to learn about sustainability through a new interactive style experience at CAMP’s Columbus Circle store in Manhattan. Inspired by H&M’s kid’s mission to provide fashion in a sustainable way, families were invited to upcycle materials into stylish toys and […]
Kohl’s and Sephora have announced plans to expand the companies’ transformative partnership to include a Sephora presence at all of Kohl’s 1,100+ locations. With 600 stores across the country now open, Sephora at Kohl’s is making prestige beauty more accessible to more Americans than ever before. “Sephora at Kohl’s provides our customers with easier access […]
Mayvenn, a beauty-tech company with a network of over 50,000 hair stylists nationwide, has announced a partnership with Walmart to bring tech-enabled, physical beauty experiences into Walmart’s across the country. Customers can currently find Mayvenn Beauty Lounges inside 5 Walmart’s in Texas. These spaces are both retail shopping experiences for buying hair extensions and wigs, […]
DICK’S Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events at DICK’S stores. At trade-in events, athletes can exchange their used sports gear and receive DICK’S gift cards to use towards their next purchase. Athletes also […]
GoodBuy Gear, the leading online consignment marketplace for baby and kid gear, is empowering more parents than ever to conveniently sell and shop children’s products with the opening of its fourth market in New York City. GoodBuy Gear makes the upcycling process easy by offering a hands-off selling experience. GoodBuy Gear’s experts photograph and recommend […]
H&M Group is now rolling out a pilot at its COS stores in the U.S., where tech-enabled in-store shopping solutions provide visitors with seamless payment options, personalized styling recommendations, faster checkout, and upgraded delivery/return options. Among the tech solutions in the pilot COS store in Beverly Hills, CA, are fitting rooms equipped with smart mirrors […]
Canadian Outerwear Brand, Moose Knuckles, has partnered with iGotcha Media, (www.igotchamedia.com), a Montreal-based marketing agency, to deliver integrated retail brand experiences at its flagship locations. Moose Knuckles, known for its rebellious attitudes and luxury products, wanted to deliver something unique. It created a beautiful storefront window experience with the first LG 14mm pitch Transparent LED […]
Meijer, the Grand Rapids, MI.-based retailer that operates 241 supercenters throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, is encouraging its customers to bring their plastic flowerpots and trays – regardless of where they originally purchased the plants or flowers – to any Meijer Garden Center to recycle. The retailer began collecting the plastic gardening […]
Best Buy, the nation’s largest retail collector of e-waste, is making it easier than ever to get rid of old tech while protecting the environment – by picking it up directly from customers’ homes. Once picked up, all products are then responsibly and safely recycled. The Best Buy Standalone Haul-Away service will remove and recycle […]
At Home, The Home Décor Superstore, recently opened its 250th store in Amherst, NY. At Home sells up to 45,000 home décor items for every room, every style and every budget – from furniture, rugs, wall art and housewares to tabletop, patio and holiday décor – in stores averaging just over 100,000 square feet. The […]
Walmart has partnered with Gap as part of its strategy to expand into new categories following the introduction of Gap Home last summer and Gap Home Furniture in the fall. The Gap Home assortment includes furniture, décor, tabletop, bedding and bath options that offer timeless American style for modern living. . The inaugural collection is […]
Target has reached a major milestone, as it completes its 1,000th remodel, featuring its latest in store design. This stores-first strategy is continuing to pay off and help Target grow – from a 2-4% sales bump in its updated stores in the first year post-remodel, to increased loyalty from new and existing guests. Target’s remodels […]
Macy’s has expanded its Backstage locations. It has opened 37 new Macy’s store-within-store Backstage locations nationwide, offering shoppers another way to find and express their personal style at significant saving. Macy’s Backstage store-within-stores range from 11,000 to 16,000 sq. ft., delivering a constantly changing assortment of on-trend finds. “Macy’s Backstage inspires customers to express their […]
Kaleidescape, makers of the ultimate movie player, and Lutron Electronics, the global leader in architectural lighting controls and automated shading solutions, are redefining home entertainment with the ability to turn any room into an exceptional movie watching environment. By simply pressing play, Kaleidescape sends information cues to enable control system triggers that can close shades […]
Lovesac, best known for its Sactionals, The World’s Most Adaptable Couch™, comfortable Sacs, and most recently – its StealthTech Sound + Charge System, is teaming up with Disney+ to elevate at-home viewing experiences. This collaboration will bring innovative at-home viewing experiences to consumers throughout the U.S. Exclusive in-store and Best Buy product demos and sizzle […]
Drive Shack has opened Puttery D.C., a modern spin on putting, re-defining the game within an immersive experience and innovative technology as guests move from one course to the next. “We are excited to bring the Puttery experience to the bustling Penn Quarter neighborhood,” said President & CEO Hana Khouri. “Puttery D.C. will quickly become […]
Topgolf Entertainment Group recently opened a first-of-its-kind experience in El Segundo, CA. The location features traditional and non-traditional ways to play golf through the company’s signature three-level venue experience as well as an adjacent 10-hole, lighted, par-3 golf course. Topgolf’s 76th outdoor global venue combines Topgolf’s signature, technology-driven multi-level entertainment experience with traditional golf via […]
Panera Bread has opened the first ‘Panera To Go,’ a new Panera Bread restaurant format offering digitally-enabled convenience for Rapid Pick-Up and Delivery orders. The Chicago-based restaurant is the first of three Panera To Go test locations scheduled to open this year. Panera To Go is a digital-only bakery-cafe where guests and delivery drivers can […]
P.F. Chang’s opened its first P.F. Chang’s To Go in Washington, D.C. Continuing the national expansion of P.F. Chang’s To Go, the fast-casual concept provides guests with authentic Asian food. P.F Chang’s To Go features a smaller footprint and allows guests in high-density metropolitan communities to experience its elevated Asian cuisine. “P.F. Chang’s To Go […]