Modelo Teams Up With Desmond Howard For College Football Playoff Promotion

Modelo, The Official Beer Sponsor of the College Football Playoff, is celebrating college football fans by giving them the chance to prove their full-time fandom and win a $100,000 “salary” prize plus a trip to the College Football Playoff National Championship in Los Angeles in January 2023 in the Modelo Full-Time Fan Contest. One Contest First Prize winner will also win a trip to the national championship game, and Modelo is offering instant game day prizes to fans all season long in the Modelo Full-Time Fan Instant Win Game/Sweepstakes.
Modelo is partnering with college football legend and ESPN analyst Desmond Howard again this season to determine which fan has the most Fighting Spirit.
“Modelo is celebrating the Fighting Spirit that goes into being a college football fan each and every day,” said Greg Gallagher, V.P., Brand Marketing, Modelo.