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PINATA, (www.gopinata.com), the leading provider of software solutions for the alcohol industry, has reaffirmed its partnership with Saint Spritz. The brand has used PINATA to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally. Saint Spritz uses PINATA to measure the impact […]
Bota Box has launched Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter […]
Infamous wine brand 19 Crimes features cult-favorite beverage disruptor Liquid Death in a new limited-edition wine titled Severed Red. This unexpected release is set to disrupt the wine world through bold flavor and immersive storytelling. The wine brand, which is known for the 19 Crimes that turned convicts into colonists exiled to Australia, has now […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Dunkin’ is teaming up with Harpoon to introduce the Harpoon Dunkin’ Nitro Brown Sugar Shakin’ Espresso Stout, which combines the flavors fans know and love from Dunkin’ and Harpoon. The 6% ABV stout is made with real Dunkin’ espresso and a swirl of brown sugar sweetness. This is Harpoon’s first ever first-ever fully-nitrogenated standalone packaged […]
Crafted by New Belgium Brewing, Voodoo Ranger, America’s #1 IPA, has introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be the perfect easier-drinking IPA. Layered with bright tropical aromas and bright, juicy flavors, Sweet Ride cruises in at 6.5% ABV, keeping pace with any occasion without compromising on taste. Sweet Ride Juicy IPA […]
Mountain Dew has launched Baja Blast Cabo Citrus as an all year flavor. Baja Blast is one of Dew’s most storied flavors but sustaining growth means continuing to innovate. Cabo Citrus represents that commitment to innovation as a great tasting new flavor delivering a twist on the citrus kick Dew Nation expects. The Mountain Dew […]
Koia, a leader and innovator in clean protein, has announced the debut of Koia Protein Pop, the first clear plant-based protein sodas to hit the U.S. market. Available in four nostalgic flavors—Rocket Freeze, Sour Squeeze, Pink Twist, and Capri Splash—Protein Pop marks the next evolution of Koia’s leadership in better-for-you beverages and the rapidly expanding […]
Roxberry, the better-for-you soda for kids, is expanding nationally, becoming the first-ever kids’ beverage to enter Walmart’s Modern Soda aisle. While Modern Soda has transformed how adults shop for beverages themselves, kids have largely been left out. Roxberry is now available at 2,200 Walmart stores, available in four-packs of 7.5oz cans in three playful fruity […]
VIOOH, (www.viooh.com), the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin’s network spans […]
CGS Immersive, (www.cgsimmersive.com), New York City, has partnered with Calgary Co-op on a new AI-powered charcuterie “sommelier” kiosk, built by CGS Immersive and powered by their life like AI platform, Cicero. The kiosk delivers real-time, personalized recommendations using in-store inventory, helping grocers lift high-margin baskets while ensuring shoppers receive consistent, confident guidance.
Marvel and the OREO brand have partnered for a first-of-its-kind collaboration, the MARVEL OREO Stuf of Legends Cookies. While there are four collectible special-edition packs, only three are set to hit shelves, as an evil force is determined to derail arrival of the 4th pack. OREO and Marvel fans are being tasked to help protect […]
PuraVida Foods has expanded its line of chefcrafted frozen KidsLife meals, to feature Disney and Pixar characters. The new collection will debut exclusively at Sprouts Farmers Market. The new lineup includes five varieties, three of which are gluten-free: Disney’s Moana Teriyaki Chicken Fried Rice, Disney’s Frozen White Cheddar Mac, Disney’s Lilo & Stitch Baja Bowl […]
Popsicle and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial […]
Quividi, (www.quividi.com), a global leader in audience measurement for in-store retail media and Digital Out-of-Home, announced its partnership with EyeCatch Media, (www.eyecatch-media.com), a rapidly growing retail media network transforming independent convenience stores into modern advertising environments. Quividi’s AI-powered platform now equips and measures all 54 Eyecatch Media locations across Miami-Dade and Broward counties, delivering verified […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Pepsi is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This global campaign is about one simple universal message: “If you love it, it’s never a waste.” “Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love—big or […]
Red Bull has unveiled this year’s Red Bull Summer Edition White Peach. This limited-time offering is available for the first time both with and without sugar. With fun-filled days and nights, summer is a time to savor and enjoy. As you make the most of this long-awaited season, discovering a brand-new Red Bull Summer Edition […]
This summer, Target is doubling down on its distinct mix of discovery and innovation, to bring guests engaging experiences that help them celebrate summer in every way they shop with Target. From a fresh, fun marketing campaign that invites guests into a sunny boardwalk scene to in-store and online shopping experiences that capture the essence […]
Kroger is scooping up the ultimate taste of summer with its limited-time Kroger Brand Summer in a Pint collection. “We’re thrilled to launch the Summer in a Pint collection offering customers a taste of summer paradise – no passport or boarding pass needed,” said Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. […]